What’s new in 7.0 version of Prebid

Prebid has released it’s new version . Let’s see what’s new in 7.0 version of Prebid. Firstly, it contains many architectural innovations inside which should be throughly checked by publishers before upgrading on their sides.

From tech side, there are several important changes such as:

• FPD (first party data) is not available in setConfig any more. Publishers must use either auction specific FPD or FPD for Instream video and infinite scroll pages.
• Also continues the work on Video module integration into the prebid core. The aim is to simplify integration of JW and Video.js players and instream video ads using prebid. Headbidder.net [HBM] has built in both integrations earlier.
• Implementation of dchain [Demand Chain Module] support has begun, more details here. IAB Tech Labs introduced Dchain module June 2021 but for the moment only Xandr demand supports it. Although it is expected that it’s adoption will grow fast. The reason is, that publishers are as sensitive to the creatives they get on their webpages as advertisers care about the traffic they get for their advertisements and require to pass supply chain signals [schain] to them.

Along with the amendments above there are also many new details which publishers and bidders should track.

HBM is launching Prebid 7.3 support today. Thus it’s users just have all that straightly out of the box and do not need to make developments on thier sides. Headbidder team looks after all innovations on a day to day basis and upgrates/develops platform’s features immediatelly.

Please do not hesitate to contact even if you just have a question or
need consultation regarding header bidding in general.