November 24, 2022

TCF v2 support with Google Ad Manager integration

Lately we’ve been receiving notifications from publishers that they started experiencing issues when prebid framework implemented in combination with Google Ad Manager.

The error sounded like: CMP not found etc.. . Such error became a reason for auctions cancellations.

While investigating and looking deeper we’ve noticed that affected publishers use GAM “Privacy & messaging” feature for GDPR/USP notices and consent collection. This feature started to return _tcfapi function late, so prebid wasn’t able to read users consent.

Headbidder team developed and implemented a tool that helps users to overcome the issue. Also it brings monetisation functionality to publishers back.
The tests were completed successfully. The tool has been rolled-out platform wide.

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