Xandr stops Prebid Server, HeadBidder runs it

Xandr stops Prebid Server. So, some time ago Xandr decided to close access to it’s hosted and free of charge standalone version of Prebid Server (PBS) for users.

In fact, we do understand why. At the same time we understand how it affects prebid users that used to have accounts there.

Thus industry has these options currently for header bidding users:

• to be a supplier with an SSP that hosts PBS for a revenue share,
• to pay for standalone PBS,
• to host PBS by themselves.

While Xandr stops Prebid Server, HeadBidder runs it. It supports usage of the Prebid Server by default out of the box. Our customers may choose which server will be used: Xandr, Rubicon or Own-hosted one.

Furthermore, Headbidder tech team works hard on prebid server to provide it for wide access.

Please take a minute to fill out our short survey. Just 4 QUESTIONS will help us to understand if you use prebid server and how if yes.

We highly appreciate your feedback.
Headbidder team.