August 29, 2019

What to do with ad networks that aren’t header bidding compatible? allows to set a fallback tag for tag based partners (as standard Waterfall). You may use your Google Ad Manager tag and set in GAM account all your tag based partners and together with the rules there. Thus you benefit twice.

First, you benefit from auction among header bidding partners and GAM (which is also built into functionality).

Second, you will continue monetize your inventory through tag based connections.

It might be that you do not have GAM setup, then you can use your own ad server or any other for this purpose, like Revive Ad Server, Aquaplatform, etc.

Further reads
How to find and set collected a list of partners supporting header bidding?
Header biding is a rather vast conception which different companies develop in their own way. Prebid.js, EBDA by Google, Amazon…
Prebid Floor Price. The solution is available for all HeadBidder users.
There’s no standard way to pass a floor price to bidders. Some bidders have appropriate parameter some bidders don’t.Revenue share…
Prebid Universal Creative.
Recently we have updated creative HTML snippet for API based integration with GAM. The “Serve into a Safeframe” box can…