June 1, 2020

Online users behaviour outbursts in 2020

Internet users digital behaviour obviously affects digital advertising industry, strategies and budgets allocations.

It’s clear that 2020 COVID19 pandemic breaks normalcy in day-to-day live. People move workplaces from offices to homes to stay safe. They change online interests. For instance, shift from travel to online gaming. Remote education grows rapidly.

These phenomena determines online user’s behavior and thus trends in digital advertising. In accordance with eMarketers April’s research usage of mobile devices increased and social media engagement bumped.

It is time when world economic is in downturn, Pubmatics reports show that digital ad dollars decreased both for mobile and desktop. World is awaiting for recovery. For advertisers it is faster to win back customers by using online advertising tools. Advertisers are strict with ad budgets allocation. Pubmatic highlights that publishers should focus on quality, follow IAB standards and use transparent automated selling through header bidding to gain better perfomance.

While connecting programmatically advertisers expect to obtain full information on  the inventory they are bidding for: geography, device, OS etc. Ads.txt and sellers.json, GDPR compliance appear among decisive factors for the success.

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