May 30, 2022

3 simple ways to improve Core Web Vitals

Improve Core Web Vitals. Last year Google has started significant search engine update. Among other changes, when ranking websites, Google began to collect and analyze information about websites performance on the desktop and mobile versions of websites pages. It was called Core Web Vitals.

Core Web Vitals Health directly affects the website’s search appearance results and attracting more audience. So it becomes necessary to pay attention on pages optimization to increase productivity and improve Core Web Vitals.

Such optimization includes reduction of JavaScript execution, compression of images, refusal of multiple page redirects, fonts reduction and other actions.

Our experience shows that along with the adjustments above 3 simple actions below might help greatly in improving website’s performance and yield:

Firstly, check Cumulative Layout Shift (CLS) metric. It determines the shift of page content on the website. Too large shift negatively affects user experience and lowers the quality score of the website in Google;

Then, set Lazyload – the tool is already prebuilt in along with other ops features. This allows to speed up the loading of website’s pages;

Lazy Load setup

Finally, optimize and reduce the number of ad blocks on page. The tasks which should be resolved by default:

  • Run tests to determine the optimal number and size of ad units.
  • Remove ad units with low profitability and visibility.
  • Select optimal places for the remaining blocks with better performance.
  • Remove ad units that which worsen user experience and interfere viewing a site content.

We hope that such simple but effective steps will help you to increase website’s ranking and yield.

P.S. If you have any questions or ideas about header bidding, why and how to use it, just ping us and our team will be happy to provide insight.

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